Mindright Nation Brand Identity

This project was a labor of love amongst 3 friends to develop a new kind of apparel brand focusing on 3 principles: creativity, conversation, and curiosity.

This effort was collaborative and resulted in a clean and crisp visual branding that reflected the principles of the company. Numerous sketches, iterations, and concepts were evaluated during the process.

Ultimately the brand did not launch but I still find immense pride in the work created.